Trip Advisor is
reportedly paying $3,000,000 for a free application, that runs on another free application (at the pleasure of the latter app). Are they crazy or does this make business sense?
Hmmm, they now own the #1 and #2 apps in this category on Facebook and are displaying a new trend in tech spending.
| In what is by far the largest Facebook application acquisition to date, travel company TripAdvisor has reportedly acquired Where I’ve Been from Craig Ulliott for $3 million. |
| Update: We are still awaiting comment from TripAdvisor. No official confirmation yet. |
|
The acquisition marks the first major successful exit of a Facebook application since the Platform launched just under three months ago.
|
|
With 2.3 million users, Where I’ve Been established itself as by far the biggest travel application on Facebook, leading #2 Cities I’ve Visited (also TripAdvisor owned) by over 1 million users.
|
|
|