Plaxo launching Pulse, More Social “Me Too”

Looking at these screenshots it’s pretty obvious that Pulse shares a lot in common visually with the current social #2; Facebook. Why are these new social sites sticking to the Facebook playbook so closely?


clipped from venturebeat.com
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With Pulse (screenshots at bottom), each Plaxo user will be able to view their existing contact lists organized according to business, friends, family and other categories. It also includes a view of a stream of RSS feeds people whose contact information you already have in Plaxo.

Pulse uses Plaxo’s existing method of sorting contacts into business, friends, family members and other categories. The company launched a calendar service in late June that we noted looked similar to the event management feature of Facebook.

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